Get Clarity
“People don’t buy what you do, they buy WHY you do it”
Simon Sinek – Author of ‘Start with WHY’
If your prospects could see the value of your product or service as clearly as you do – would they buy from you?
Of course they would! Just ask Apple.
Build Trust
Buying is an emotionally based decision
When people know what you believe – what they can count on you to deliver – they will trust you, buy from you and recommend you to their friends.
Get Results
Sustainable long term success
- Increased sales and profitability
- A stronger sense of purpose
- Inspired and energized employees
- Customers with a greater lifetime value.
Discover Your WHY
When you are able to clearly articulate your personal "Why", and that of your company, you will attract lifetime customers. Schedule a "Why Discovery Session" and get inspired!
Your Message
This is the single most important component in your success. Get this wrong in today’s rapid media culture and you’ve now told millions of people the wrong thing – in an instant.
Branding
When people know what you believe, what they can count on you to deliver, they will trust you, buy from you and tell their friends about you.
Design
People are more aware of the importance of design than ever before. We make sure that the visual image you project is consistent with your company's WHY.
Mobile
According to adtech company Kontera, in 2013, more than 27% of all content on the web was viewed on a mobile device. Web designs that look great and operate smoothly on tablets and smart phones enable you to be where your prospects are.
Social Media Development
Once we have crafted the ‘right message to the right people’, our skilled Social Media Navigator will determine the platforms that are relevant to your message and make sure you are well represented.
Web Design & Build
Your web is the 'go to' place for prospects to discover you and learn what you believe. The latest technologies and design allow for rich, updatable content.
Audio|Video Production
Our in house production studios produce award winning audio and video for Hollywood feature films you’ve likely seen this year in theaters. We can do the same for you. Nobody does it better.
Public Relations
We evaluate opportunities to attract your ideal client and then work hard to raise awareness of your brand in your local or national community.
Media Planning & Placement
After completing our proprietary “Clarity Process”, you’ll know exactly what type of media will work for you. We get you great pricing and manage the creation and placement of your message for Digital, Radio or TV.
Event Management
An event is a great way to call special attention to your business . We'll design, coordinate and manage the event so you can be fully present to speak with prospects and loyal customers.
Inspirational Speakers
We love people who have the gift of inspiring others with their vision, passion and message. We can book the perfect speaker for your event and handle every detail.
What Our Clients Are Saying...
Finding my “Why” gave voice to that passion I could not put words to. Once I started using my “Why” in my conversations with clients and candidates, I began to engage them in a very different way. They leaned in, and I could really show the authentic ME in our work together. Knowing my “Why” has been validating and powerful.
“When I first heard about Focus Creative’s ‘Why’ process, I was a bit skeptical. It was a very surprising and extremely worthwhile experience. It didn’t take long and it got to some very deep aspects of who I am and why I do what I do. We went to places emotionally that I normally don’t go to, which was a good thing, because that was where I found my authentic voice. Michael was able to help me distill this exploration into a very simple set of phrases that totally rang true to me. When I bounced them off of people who know me well, I got confirmation, “Yes, that’s you!” Anyone who wants to do business from there most authentic self should be doing this process.”
“Michael is one of those rare marketing creatives that looks at the marketing process from a new, refreshing point of view. With his guidance, you discover what your business is truly about – what drives it, what your real purpose is behind the business – then he’ll guide you to the core message and brand around it. Nobody – I mean NOBODY else in marketing does it this way.”
“Just wanted to tell you that I had the chance to give my 30 second elevator speech to a potential client. It felt so good to feel like I knew what to say. He sounded excited about it and I felt confident. You have no idea how grateful I am for the help you’ve given me over the last few months!”
“The day I spent discovering my “WHY” was one of the best things I’ve ever done for my practice! I can clearly communicate why I do what I do and am attracting the kind of patient I enjoy treating. I highly recommend Focus Creative and the process they use!”
“You helped me recognize the true value of the services I offer and to charge accordingly. I now know who my ideal clients are and how to reach them!”
“The team from Focus Creative did an outstanding job of getting our message exactly right! We are a bunch of technicians who provide repair services for the robotic equipment in the FABS and had no idea how to communicate our message to the rest of Intel’s departments. Focus created video, web and print materials that helped us dramatically cut repair costs. Thanks so much!”
Members of our Trusted Professional Network
These companies allow us to accomplish more than we ever could on our own. We enjoy a powerful relationship with each other that brings a high level of expertise to our clients!
